Adapting Coffee Market Trends in China Free Essay Example, 2500 words

The case study example that is being used in this study is Starbucks. The objective of this Report is to assess how Starbucks could improve its marketing strategy to boost sales. With the current recessionary trends, sales of all consumer products have been affected and coffee is no exception. Furthermore, one of the major problems posed to boosting sales is the competition offered by tea consumption in China, although coffee is already becoming popular in the country. It would be a good strategy for Starbucks to focus upon reaching the younger segment of the Chinese population, hence its advertising and marketing strategy should be geared towards this section of the public. With increasing globalization and the emergence of China as a major player in the global marketplace, especially during the current recession, there is a higher level of transfusion of western ideas and culture into China, especially in cities such as Shanghai. This is especially so among Chinese youth, who thro ugh the medium of the Internet, have been placed in touch with a global community. Since American music and culture are a big draw with the youth in China who are gradually being exposed to elements outside the traditional structure of Communism and thereby being freed from its restrictions, the stores could feature many of the symbols of American culture that are popular abroad. We will write a custom essay sample on Adapting Coffee Market Trends in China or any topic specifically for you Only $17.96 $11.86/pageorder now The advertising for Starbucks retail outlets should present it as a successful American icon, a ubiquitous symbol of American culture. Products such as burgers and hot dogs could also be offered at Starbucks outlets. This is likely to prove to be a strong draw for the younger generation. Starbucks could also consider setting up entertainment centers within its retail outlets, where extra large television screens could broadcast videos of American pop stars such as Eminem, Christina Aguilera, Justin Timberlake and other popular stars of today. Music is an integral part of youth culture and China has been experiencing a trend for an increased number of bars and dance spots where rock bands play.

The Issue Of Gun Control - 1539 Words

The United States is known for many things. We’re number one in Moon landings, number one in diversity, and number one in guns per 100 people. As a left-wing Democrat, I find this very concerning and dangerous, but many others feel differently about the topic of gun control, and more specifically, background checks. Most opposition to extensive background checks are Republicans, and this can be seen portrayed in traditional Republican values like safety, security, and family. Through the opposition of explicit restrictions to our Second Amendment right, gun control opposition enacts values like patriotism and nationalism with strong traditional American beliefs. Perhaps one of the most vocal groups in opposition of background checks is†¦show more content†¦On the NRA’s Institute for Legislative Action, they have a huge selection of articles on just about every topic relating to guns and gun violence, as misinformation around the subject rises due to increased l iberal media coverage, as well as the American public not caring enough to do research themselves. In many of these articles, the NRA-ILA cites numerous resources including university studies, government studies, and reports filed by the Federal Bureau of Investigation. With such emphasis placed on destroying misinformation, it is very clear that the NRA and their ILA department place an extremely high emphasis on education, and even more so on education of a future generation of Americans. Being raised in a Tea Party Republican family I have much experience with various firearms. This being said, my opinion has always been one that feels confused and misinformed. When I was younger I went hunting almost every year for 7 years, meaning I was taught how to handle a firearm very delicately and safely. The overarching theme for all those 7 years was always how dangerous what I held in my hands was. This never fully reached me until one day in 2012, the Sandy Hook shooting. This is when gun control debates and political action seemed to reach its climax during the 21st Century and the Obama Administration. Still to this day, the gun control battle rages on in Washington, D.C. The main argument for RepublicanShow MoreRelatedGun Issue And Gun Control1401 Words   |  6 PagesUniversity, Gun Politics has been a course I have aspired to take. While many enroll in such a course looking for an escape from the â€Å"collegiate liberal echo chamber† or as an outlet for their conservative agendas, I saw the class as an â€Å"entrance to the dark side.† My views on guns prior to the class were, I would call, polarized yet uninformed. In most of my discussions, I would cite the Australian 1996 National Firearms Agreement as precedent for how American politicians should approach the gun issueRead MoreThe Issue Of Gun Control Essay1646 Words   |  7 Pagessomebody who wants to inflict harm on other people to get his or her hands on a gun.† (Simple Minded Gun Control). Gun control is a controversial issue worldwide. The reason why this has attracted so much attention is becaus e not everyone is in favor of gun control and each side brings up excellent points about the issue. Research related to this issue strongly supports the claim that there SHOULD be more gun control laws. Three arguments that prove this position are (1) Incidents like Sandy HookRead MoreThe Issue Of Gun Control1489 Words   |  6 Pagessplit on the issue of gun control. We have seen many violent shootings and innocent people dying because of gun violence. Some Americans believe we need strict gun laws to protect our children and ourselves from these horrific tragedies. Other Americans believes it is our rights as Americans to posses’ guns and we are entitled to that right in our constitution. There are also some Americans that are stuck in the middle and can see both sides but recent events have definitely caused this issue to be inRead MoreThe Issue Of Gun Control1031 Words   |  5 Pagesintegrate them in a way that will trigger a new viewpoint on the subject. Gun control i s something that should be enforced across the world in order to save lives. In the United States there is a ratio of 88.8 guns per one hundred persons (GunPolicy.org). Those numbers award us with the highest total per capita number in the world. With that amount of firepower there needs to be an efficient way to regulate who exactly can purchase a gun. Since 1791 when the second amendment was ratified there have beenRead MoreThe Issue Of Gun Control1705 Words   |  7 Pagesaway without preface or reason. All someone needs to do is pull the trigger. In today’s world, guns are far too accessible to the people of society. We hear in the news, stories of mass shootings, homicides, and suicides; most of which are caused by the activation of a gun. A hot-button issue, gun control is one of the most debated topics in American politics. Should we, or should we not, be able to own guns? Although it infringes on the Second Amendment that provides the right to bear arms, this amendme ntRead MoreThe Issue Of Gun Control951 Words   |  4 PagesGun control has been a big topic for the past decade in the united states. These debates will rise and fall time in and time out after something horrific happens in the state. Anti-Gun supporters do not realize that it is extremely difficult to regulate something in the states that is a big portion of our economy.Would stricter gun laws change anything? So far statistically It has been proven otherwise one must consider how a citizen would defend themselves when they are faced with terror. How willRead MoreThe Issue Of Gun Control929 Words   |  4 PagesGun Control Getting arrested yesterday was not the highlight of my week. I was hungry; so I went to Wal-Mart get some charcoal, lighter fluid, and steak. I put the charcoal in the grill and the lighter fluid on the coals. I got a little lighter fluid on my arm, but I didn’t pay it much attention. I lit the match and threw it on the coals. I looked down and my sleeve was on fire. I was waving my arm in the air, trying to put it out. Then here they come the police pulled in and tackled me to theRead MoreThe Issue Of Gun Control1552 Words   |  7 PagesThe issue of gun is always controversial. Firearm can be used as defending or an assaulting weapon. In United States, firearm increase the rate of homicide, suicide and gun violence, which can harm and murder people. Moreover, taking away people’s gun will not work effectively because the murder and criminal will find another ways to get guns. Also, the black market will appear for the people who cannot get guns from regulated market s. In addition, if regulated guns are banned, murderers may useRead MoreThe Issue Of Gun Control1678 Words   |  7 PagesJanuary 2014 The 2nd Amendment Over the past few years, the issue of gun control has been widely discussed. You surely have heard the phrase, â€Å"Guns don’t kill people, people kill people† uttered and i wholeheartedly support this statement. It is important to treat guns responsibly so they do not end up in the wrong hands. I believe gun control violates our inalienable rights. Another piece of our liberty will surely be taken away if guns are banned, and socialism and totalitarianism will be rightRead MoreThe Issue Of Gun Control1208 Words   |  5 PagesWill Christopherson Traverson English 2 1 March 2017 Gun Control The United States has 88.8 guns per 100 people, or about 270,000,000 guns, which is the highest total and per capita number across the globe. The current public gun control debate in the United States seems to be placed on standby until it is sparked up by a major mass shooting. There were at least 126 mass shootings between January 2000 and July 2014.(pro). Opponents of more gun laws accuse supporters of using a horrific event to further

The Importance Of Soil And Evaluation Of Taxonomic Evidence

Introduction Using an object centred approach this narrative will attempt to go beyond the subject’s simple classification of a ‘red-figured Stamnos (The British Museum, n.d)’. Analysis of function, status and meaning of this Stamnos provide evidence of how it has changed over time. This is further achieved by examining the production, consumption and afterlife of ‘Attic pottery (Hughes et al., 2014, p.60)’. Production To begin, an intrinsic measure of soil and evaluation of taxonomic evidence identifies this Stamnos as between 450BC-440BC of Athenian provenance. Raw material excavated from a clay bed then transported to the ‘Kerameikos (Wiley Online Library, 2012)’ became divided into component quantities. For decoration a portion†¦show more content†¦Attic vases gained their distinctive red and black colours from this method of firing, presenting a genre known as ‘red figure painting (Hughes et al., 2014, p.92)’. Consequently, in black figure painting the colours are reversed. Often, the addition of White paint distinguished females, who were otherwise underrepresented in often misogynistic evidence from ancient Greek literature. Consumption Meanwhile, assiduous ‘ethnography (Harrison et al., 2014, p.14)’ provides evidence of the consumption habits of Ancient Greeks. High end pottery, designed to promote the owners status, included the addition of precious metals. Society’s elite paradigm of leisure included boisterous ‘drinking games (Hughes et al., 2014, p.92)’. This Stamnos functioned as a vessel for mixing wine enjoyed by heavy drinking Greeks who seldom enjoyed their wine ‘neat’. The average Ancient Greek pursuing a life of temperance regarded Attic pottery as affordable, functional, ‘multipurpose containers for everyday domestic use (Hughes et al., 2014, p.92)’. Proclivities towards Attic pottery, ‘particularly through marriage and funeral ceremonies (Hughes et al., 2014, p.92)’ maintained the Ancient Greek’s piety. Mythical narratives within Attic pottery appealed greatly not only to modern collectors but to Romans and Etruscans befor e them. An example of this appears on this Stamnos, in the form of the iconography upon the warrior’s shield.

Project Topic Big Data in Healthcare

Question: Discuss about the Project Topic for Big Data in Healthcare. Answer: Introduction: Big data is concerned as one of the intelligent and effective solutions that are provided by the technical domain of applications. Big data is nothing but the term that describes a large volume of data that are structured and unstructured and used for organizational as well as business purposes within various organizations (Kambatla et al., 2014). In contrast with these facts, these huge amounts of data are not effectively manageable with respect to various critical aspects involved within the system architecture of any organization. In addition to this, there are various other domains of applications as well as technological development that need big data applications to be incorporated within it. The day to day basis activities that are incorporated within any system architecture or any organizational structure of any concerned organizations are generally managed with the help of various technological supports. In contrast with these definitions of big data and its applications, there various operational sectors are getting benefited with its benefits. In contrast with these facts, the applications of huge amount of data are concerned with mainly the development perspective of technical advancements as well as solutions involved within technical perspectives (Patil Seshadri, 2014). In contrast with these developed applications and benefits provided by big data there are various critical disadvantages as well as negative impacts are also incorporated within organizations. This research paper is introducing critical evaluation of these aspects within this research paper. The main problem associated with this research is given as follows: There are various benefits provided by big data to the healthcare industry, in spite of this big data provide various negative impacts on healthcare industry. Based on this problem statement this research is being conducted. Significance of the Research The healthcare sector has various implications of big data and its applications. This research is conducted in order to analyze the impact, benefits and application of big data within healthcare industry. There are various functional measures and important aspects that are incorporated within healthcare industry for managing developmental perspective within healthcare organizations as well as healthcare industries. Therefore, for managing these aspects this research is being conducted. This research is conducted based on impact and benefits of big data within healthcare industry with respect to various significant perspectives as well as concepts involved within the system architecture of organizations. The context of the problem selected within this research proposal is appropriate for managing solutions as well as it is important for managing the solutions and supports the technological development perspectives. To study the benefits of big data over the healthcare industry To understand the impact of big data within healthcare organizations To find solutions for challenges imposed by big data within healthcare industries Materials and Methods This research is proposing about the benefits and challenges introduced by the big data applications within the healthcare sector. In contrast with these facts, there are various sensitive cases of big data applications and solutions that are incorporated within healthcare industry for managing their system architecture and organizational benefits with respect to changing trends as well as solutions. In addition to this, there are different projects as well as programs are going to be developed or has been developed with respect to various critical solutions and technically advanced options available within organizations (Kambatla et al., 2014). Therefore, Big Data applications and use of analytics has introduced different benefits as well as challenges within the domain of technical innovations within healthcare industry. In contrast with these facts, some of the concerned benefits and challenges of big data within healthcare industry are being elaborated within this part of the res earch proposal. Benefits of Big Data within Healthcare industry There are various benefits of big data available within the healthcare industry with respect to various other possible solutions and technological development within healthcare industry. In contrast with these facts, there are being elaborated within this part of the research proposal. These are given as follows: Optimization of facility and performance: Big data applications provides facility of managing the performance of healthcare organizations with respect to technical development as well as helps in providing effective benefits to the healthcare organizations and their members as well as clients (Jee Kim, 2013). Reduction in energy cost: Reduction in energy cost is another benefit that is provided by the big data applications within healthcare industry. Therefore, there are various areas of operations that need to be managed with respect to various cost structures within healthcare industry (Groves et al., 2016). This aspect needs to be managed with respect to these structures. Big data applications not only reduce these cost but also provides effective solutions to the organizations. Increasing access to information: Increasing the access to the information is another benefit to the healthcare industry (Chawla Davis, 2013). In contrast with these facts, the healthcare industry get access to the internet activities and provides effective solutions to the organizational structure. Management with greater agility: Management with greater agility is an option that provides agility of processing and operations involved within the system architecture of healthcare industry (Baro et al., 2015). All of these aspects are managed with the help agility provided by big data solutions within organizations as well as to various project members. Productive maintaining equipment: Productivity of equipments are also developed and managed with the help of big data applications within organizations as well as various project measures (Zhang et al., 2015). In contrast with these facts, these productive solutions ensures the system architecture of healthcare to be managed with respect to various critical measures. Challenges of Big Data within Healthcare Industry There are various challenges of big data involved within the healthcare industry. In contrast with these facts, this challenge harms the system architecture of healthcare industry. Therefore, these challenges are being elaborated as follows: Quality of Data: Quality of data is a great problem raised from the big data applications and solutions provided by this particular data management solution to the healthcare industry (Sun Reddy, 2013). Therefore, this aspects needs to be considered as one of the impactful aspect to the healthcare industry. Data Compliances and Policies: There are various standards and policies resides within the system architecture of database management within healthcare industry that offers effective data management policies, but these policies are generally violated with respect to big data applications and solutions within healthcare industry. Lack of skilled people: There are no sufficient people working within the healthcare industry those have effective skills and knowledge about big data and its applications, therefore this is an effective challenge of big data imposed within healthcare industry (Raghupathi Raghupathi, 2014). Identity Theft: There are various cases of data theft, more specifically the identity theft of customers and patients over the healthcare industry (Patil Seshadri, 2014). Therefore, these aspects are incorporated within the healthcare industry with respect to the big data applications and solutions provided within the healthcare industry. Security breaches: Security breach is considered as one of the impactful negative impacts of big data involved within the healthcare industry (Lu et al., 2014). There are various cases that is harming customer information as well as it is providing opportunities to increase breaches to data. Enterprise Applications: Enterprise applications need to be installed with respect to the organizational needs and demands (Kambatla et al., 2014). In contrast with these facts, the cloud based big data services are demanding for hybrid cloud services for managing system effectiveness that is becoming tough to be supplied to the organizations sometimes. Solutions for managing big data Challenges within Healthcare organizations Following are the solutions for mitigating the challenges of big data involved within healthcare industry: Implementation of skill classes: Skill development perspective is one solution to the challenges imposed by big data and its solutions involved within the system architecture of healthcare industry (Jee Kim, 2013). Regulations to security issues: Regulations to the security measures conducted within healthcare organizations will prevent the data theft and other possible measures incorporated within healthcare industry (Groves et al., 2016). Implementation of Big Data Analytics: Big data analytics is one of the best solutions that provides effective security measures as well as effective support in developing systematic organizational structure within healthcare industry (Chawla Davis, 2013). Therefore, this aspect can be considered as one solution to big data challenges within healthcare industry. Special care to data monitoring facilities: Big data involves huge amount of databases that are used within healthcare industry (Baro et al., 2015). In contrast with these facts, the healthcare industry can easily protect their data and information with respect to the monitoring policies incorporated within healthcare industry. Research methodology is nothing but the process of research work is conducted. In contrast with these facts, this concerned research is conducted with respect to positivism approach and qualitative as well as quantitative methodology as primary and secondary both resources are being used within this research process. All of these concepts of research methodology provide an effective measure that helps the research to be conducted with respect to various other concepts and facts. The research can be easily conducted with the help of these methodologies with respect to evolving facts within this research. The research is conducted by following some significant steps. These are given as follows: background analysis of the research topic, analysis of the problems statement, identification of challenges and its appropriate solutions, collection of data in accordance with research topic, data analysis and identification of results from the research. Task Name Duration Start Finish Big Data in Healthcare 28 days 18-04-2017 25-05-2017 Project initiation 7 days 18-04-2017 26-04-2017 Background analysis of the research 2 days 18-04-2017 19-04-2017 Identification of the purpose of the research 3 days 20-04-2017 24-04-2017 Identification of impacts of big data 2 days 25-04-2017 26-04-2017 Project planning 7 days 27-04-2017 05-05-2017 Planning for identification of the negative impacts of big data applications 5 days 27-04-2017 03-05-2017 Planning for managing issues involved within research 2 days 04-05-2017 05-05-2017 Project Execution 9 days 08-05-2017 18-05-2017 Finding of solutions to issues of big data in healthcare 4 days 08-05-2017 11-05-2017 Identification of challenges of big data within healthcare 3 days 12-05-2017 16-05-2017 Analysis of the impacts of big data challenges in healthcare 2 days 17-05-2017 18-05-2017 Project Closure 5 days 19-05-2017 25-05-2017 Preparation of project charter 2 days 19-05-2017 22-05-2017 Preparation of project closure report 3 days 23-05-2017 25-05-2017 End of Project 0 days 25-05-2017 25-05-2017 References Baro, E., Degoul, S., Beuscart, R., Chazard, E. (2015). Toward a literature-driven definition of big data in healthcare.BioMed research international,2015. Chawla, N. V., Davis, D. A. (2013). Bringing big data to personalized healthcare: a patient-centered framework.Journal of general internal medicine,28(3), 660-665. Groves, P., Kayyali, B., Knott, D., Kuiken, S. V. (2016). The'big data'revolution in healthcare: Accelerating value and innovation. Jee, K., Kim, G. H. (2013). Potentiality of big data in the medical sector: focus on how to reshape the healthcare system.Healthcare informatics research,19(2), 79-85. Kambatla, K., Kollias, G., Kumar, V., Grama, A. (2014). Trends in big data analytics.Journal of Parallel and Distributed Computing,74(7), 2561-2573. Lu, R., Zhu, H., Liu, X., Liu, J. K., Shao, J. (2014). Toward efficient and privacy-preserving computing in big data era.IEEE Network,28(4), 46-50. Patil, H. K., Seshadri, R. (2014, June). Big data security and privacy issues in healthcare. InBig Data (BigData Congress), 2014 IEEE International Congress on(pp. 762-765). IEEE. Raghupathi, W., Raghupathi, V. (2014). Big data analytics in healthcare: promise and potential.Health Information Science and Systems,2(1), 3. Sun, J., Reddy, C. K. (2013, August). Big data analytics for healthcare. InProceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining(pp. 1525-1525). ACM. Zhang, Y., Qiu, M., Tsai, C. W., Hassan, M. M., Alamri, A. (2015). Health-CPS: Healthcare cyber-physical system assisted by cloud and big data.IEEE Systems Journal.